Let me guess—you love Pinterest, but you’re tired of scrolling for “inspiration” that never turns into income. You’ve probably wondered, “Can I actually get paid for this?” Spoiler alert: yes, you absolutely can. And not just pocket change—we’re talking $25 an hour or more for curating Pinterest boards for bloggers and brands.
I stumbled into this side hustle when I was already managing my own Pinterest boards and helping friends clean up theirs. One casual favor turned into a paid gig, then another, and suddenly Pinterest wasn’t just fun—it was paying bills. IMO, this is one of the most underrated online jobs right now, especially if you enjoy visuals, strategy, and light organization 😊
So let’s break it all down, step by step, in plain English.
What Does Curating Pinterest Boards Actually Mean?
At its core, Pinterest board curation is about organizing and optimizing content so it performs better. Bloggers and brands don’t just want pretty boards—they want traffic, clicks, and conversions.
Your job is to make their profile look polished and algorithm-friendly. That includes:
- Creating new boards with clear topics
- Renaming and optimizing existing boards
- Adding keyword-rich descriptions
- Pinning relevant, high-quality content
- Removing spammy or irrelevant pins
Think of it as being part stylist, part SEO nerd, and part strategist. Sounds fun, right?
Why Bloggers & Brands Pay $25/Hour for This
Here’s the honest truth: Pinterest works, but it’s time-consuming. Most business owners would rather pay someone than deal with it themselves.
Pinterest is not “set it and forget it.” It needs consistency, structure, and strategy. When done right, it can drive traffic for months or even years.
Here’s why your service is valuable:
- Pinterest is a search engine, not just social media
- Board optimization affects pin reach and impressions
- Many creators don’t understand Pinterest SEO at all
- Brands want results, not guesswork
FYI, $25/hour is actually the low end once you gain experience.
Skills You Need (Spoiler: No Degree Required)
This is the part everyone overthinks. You don’t need to be a designer or marketing expert. You just need a few practical skills.
Must-have skills
- Basic Pinterest knowledge
- Understanding of keywords and search intent
- Ability to organize content logically
- Attention to detail
Nice-to-have skills
- Canva basics
- Simple analytics reading
- Familiarity with blogging niches
If you can follow patterns and make things look clean and intentional, you’re already ahead.
How Pinterest SEO Makes You More Valuable
Pinterest SEO is where the money’s at. Boards are not just containers—they’re ranking assets.
When you optimize a board correctly, you help pins appear in search results. That’s huge for bloggers and brands.
Here’s what board SEO involves:
- Using primary keywords in board titles
- Writing natural, keyword-rich descriptions
- Choosing the correct board category
- Keeping boards tightly focused on one topic
For example, “Healthy Recipes” performs better than “Food I Like.” Simple changes like this can massively improve visibility.
Step-by-Step: How to Curate Pinterest Boards Like a Pro
Let’s get practical. This is the exact workflow most clients expect.
Step 1: Research the niche
Before touching anything, you need to understand the client’s niche. Look at:
- Their blog or website
- Their target audience
- Competitor Pinterest profiles
Ask yourself: What would someone search for here?
Step 2: Audit existing boards
Next, review what already exists. You’re looking for:
- Duplicate boards
- Vague or poorly named boards
- Boards with no clear theme
- Outdated or irrelevant pins
Make notes. Clients love seeing that you’re being intentional.
Step 3: Create or rename boards
Now comes the fun part. Rename boards using clear, searchable phrases.
Examples:
- “Pinterest Marketing Tips for Bloggers”
- “Easy Vegan Dinner Recipes”
- “Minimalist Home Decor Ideas”
Clear beats clever every time.
Step 4: Write optimized descriptions
This is where many people mess up. A good board description:
- Is 2–3 short paragraphs
- Uses keywords naturally
- Explains who the board is for
Bold truth: keyword stuffing kills performance. Write for humans first.
Step 5: Pin strategically
You don’t just pin randomly. You:
- Add fresh, relevant pins
- Remove low-quality or spam pins
- Balance client content with curated content
Quality always beats quantity.
Tools That Make Your Job Easier
You can do this with very few tools, which is another reason this hustle rocks.
Free tools
- Pinterest search bar (for keyword ideas)
- Pinterest Trends
- Canva (free version)
Paid tools (optional)
- Tailwind for scheduling
- Keyword research tools
- Pinterest analytics dashboards
You can start with zero investment, which is perfect if you’re testing the waters.
How to Find Clients Willing to Pay $25/Hour
This is the question everyone asks, right? Good news—it’s easier than you think.
Best places to find clients
- Facebook groups for bloggers
- Pinterest-focused communities
- Freelance platforms
- Cold outreach to bloggers
The key is positioning yourself as a Pinterest specialist, not a generic VA.
How to Pitch Without Sounding Salesy
No one likes awkward pitches. Keep it simple and helpful.
A strong pitch includes:
- A quick intro
- One specific problem you noticed
- How you can help
Example:
“I noticed your Pinterest boards aren’t fully optimized for search. I help bloggers improve reach by curating SEO-friendly boards. Would you like a quick audit?”
Short. Friendly. No pressure.
What Services You Can Offer (Beyond Board Curation)
Once you’re in, upsells come naturally. Clients often ask for more.
Popular add-on services include:
- Pinterest profile optimization
- Pin scheduling and management
- Keyword research
- Content planning
This is how $25/hour turns into $40/hour fast.
How Much You Can Realistically Earn
Let’s talk numbers.
If you work:
- 10 hours/week at $25/hour = $1,000/month
- 20 hours/week = $2,000/month
Many freelancers charge per project instead of hourly. That’s where scalability kicks in.
And yes, clients happily pay when they see results.
Common Mistakes Beginners Make
Avoid these and you’ll save yourself headaches.
- Overpinning low-quality content
- Ignoring keywords
- Creating too many broad boards
- Not tracking performance
Remember, Pinterest rewards clarity and consistency.
How Long It Takes to See Results
This isn’t overnight magic. Pinterest is a slow burn.
Most clients see:
- Small improvements in 2–4 weeks
- Noticeable growth in 2–3 months
Set realistic expectations upfront. It builds trust.
Why This Side Hustle Is Perfect for Beginners
IMO, this is one of the best online jobs for beginners because:
- Low startup cost
- Flexible hours
- No selling or customer service calls
- Skills compound over time
Plus, Pinterest isn’t going anywhere anytime soon.
Scaling From Side Hustle to Full-Time Income
Once you’re confident, scaling is straightforward.
You can:
- Raise your rates
- Package services
- Work with agencies
- Train others and outsource
That’s how casual Pinterest fans turn into full-time freelancers 😎
Conclusion
Curating Pinterest boards for bloggers and brands is one of those rare side hustles that’s simple, flexible, and genuinely profitable. You don’t need fancy credentials—just curiosity, consistency, and a willingness to learn.
If you’re already spending time on Pinterest, why not turn that habit into income? Start small, optimize smart, and don’t be afraid to pitch your skills. Who knows—your next scroll session might be the start of your next paycheck.
So, are you ready to stop pinning for free and start getting paid?
